Business Tips

Small Business Tips For Success: The feast or famine business model. The feast of famine business model merely refers to my personal perceptions of certain prevalent business models you or anyone else might likely find while searching for a business to join online. Most often employed by many high cost or “high ticket” programs and products online, this model for business would most accurately be described as a recipe for disaster. The underlying premise being, at say $1000 a sale, how many sales would you need to make a return on your investment, quit your job, buy a house, etc., etc. Feast or famine… For those with a proven track record of success online, more often than not the case for them will be feast. For those with the skewed perception that any kind of success, be it success online or success in general, happens over night; I see famine in you future.

Operating your business on the firm belief that x amount of traffic will generate y amount of conversions without the market research to prove it will cause you nothing but grief. The best way to avoid falling prey to a feast or famine type scenario is to do your homework, and make sure that the numbers support your efforts. For PPC (pay per click) marketing, be sure to track, track, track, everything. By using tracking links in your ad campaigns you can determine your cost per lead as well as your cost per sale along with your cost per click/click thru percentages provided by you campaign provider.

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